Valentino Red and the St Regis Rome

The other day I wrote about adding the colour red into your home interiors.  Red has been filtering into home decor from the runways.

Let’s take a look at how noted interiors firm, HBA London, injected both elements of fashion and red into the Couture Suite they created for the luxury hotel, St. Regis Rome.  From looking at the photos for the Alfonso XIII Hotel in Seville, HBA do have a fondness for using red in their interiors.  The use of red in the Couture Suite is more subtle and high fashion than at the Alfonso XIII Hotel where the red reflects the flamboyance of matadors and flamenco.

writing table

HBA London like to inject local elements into their projects.  When they were asked to create one of the suites at the 5 star St. Regis Hotel in Rome, they decided to use fashion, and particularly Valentino, as their inspiration.  Valentino opened his first couture house on the fashionable Via Condotti in Rome in 1959.  His signature shade of intense red, became known as Valentino Red in the fashion industry.  The Valentino signature look is elegant, graceful and sophisticated.  As with all high-fashion, the prices are eye-watering but the look is eye-candy.

Valentino moodboard

1. Rockstud leather clutch, £720, Net-a-porter
2. Wool-blend crepe and silk organza dress, £1785, Net-a-Porter
3. Embroidered lace gown, £7565, Net-a-porter
4. Patent leather pencil skirt, £1355, Net-a-porter
5. Calfskin embroidered combat boots, £995, Luisaviaroma.com
6. Studded leather ankle boots, £850, Net-a-porter
7. Crystal-embellished lace pointy pump, £1060, Bergdorf Goodman
8. Dual-beaded leather clutch, £1900, Net-a-porter

The Couture Suite is 3 bedrooms and a living room.  All three bedrooms feature variations of a photograph of red smoke.   The flowing red smoke alludes to both Valentino red and the sheer, sinuous quality of voile which is often used in dress making.

red smoke

One of the bedrooms has a dressmaker’s model as functional decor.  I also like the swirly patterned carpet which adds a sense of movement to the room.

couture suite bedroom

The walls, lined in neutral linen, provide a backdrop for the luxurious materials used in the rest of the rooms, such as Italian leather, intricate embroidery and nail-head trim panelling.  The moodboard above shows how Valentino use leather, embroidery and edgy detailing (another current trend!) in their clothes.

The television rests on an easel which subtly blends it into the rest of the room’s decor.  At first glance, I didn’t even realise the easel held a television!

television easel

The suite is decorated with historical photographs of famous people who have stayed at the St. Regis, including Richard Burton and Elizabeth Taylor.  The use of lots of rounded and swirly shapes in this suite give it that Valentino grace and elegance and, yet, the neutral linen backdrop stops it from being overtly feminine.

suite living room

As you can see, the use of red in this hotel suite acts as a punctuation mark drawing a flash of attention to parts of an otherwise neutrally decorated room.  Like the Valentino brand, it is glamorous and classically elegant.

I like the way the St. Regis Hotel Couture Suite displays the intersection of fashion, interiors and hotel design.  After all, inspiration can come from anywhere.

All the St. Regis Couture Suite photos are by Eric Laignel.

Published by

Shobha

I am an American expat based in London with my travel-loving family. I write at Just Go Places Blog about luxury, cultural and family travel.

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